If you are new to Digital Marketing…
This would be the most basic terminology that you need to learn.
If you have a little bit of an overview…
This jargon might help you in a way especially when reading resources.
Here Are Some Basic Digital Marketing Terms:
SEO – Search Engine Optimization
Gain through content. Natural. Free. Organic.
SMM – Search Media Marketing
Gain through paid ads.
It is the power of a domain name (age, popularity, size).
How well your website rank.
A map that defines the process of customer approach. To engage with your customers.
An incoming hyperlink from one website to another website.
Some of the strategy:
📌 News Releases
These strategies are guides for your audience to lead through funnels of conversion.
Example of the Outcomes (Your Business Goals):
📌 Participate (sign up to mail list, like on social media, follow on Twitter, subscribe to a blog, register webinar)
📌 Purchase (donate, buy, reviews, subscribe)
📌 Download (ebook, podcast, resources, premium content such as infographics)
📌 Inquire (request forms, questionnaires, applications, schedule (where it is the first step of buying process)